摘要
情景互动式创意手法目前风行于海外户外广告之中,在国内也逐步受到重视。文章通过对情境性、互动性的分析,指出情景互动式广告创意以其巧妙的构思和精湛的表现手法大大弥补了户外平面广告媒体的先天缺陷。并借由对典型设计实例的分析分类,论证了情景互动式创意在户外广告中运用的有效方法。
Scenario interaction in outdoor advertisement(SIOA) has become more and more popular around the world and recently,most of Chinese designers begin to pay much more attention to this kind of advertisement.This paper first discusses the theories of scenario interaction,to analyze the smart conception and skillful technique of expression of SIOA can fetch up the inherent shortfalls of traditional print media.Then,it discusses the practical significance of SIOA by analyzing the applied cases.
关键词
情景
互动
户外广告
interaction,scenario,outdoor advertising
