市场经济模式下的广告艺术设计教学

Teaching of Art Design Advertising in Market Economy Model

广告艺术设计专业是一门与市场联系紧密而又要求动手能力很强的专业,由于市场经济的发展很多设计公司招聘人才更多的是考察应聘人员的工作经验和工作能力等因素。这就要求我们在教学中要根据市场的需要设定人才培养方案,以培养学生的实践能力、创新能力为目标构建学内容和课程体系。在课程的教学中将理论与实践融合作为组织教学的最基本原则,把理论课教育融入到实践中,在实践的过程中检验理论,在理论的指导下进行实践;将获取知识及应用知识解决实际问题的能力的培养作为专业教学的重点;将学校与企业的资源共享、优势互补的运行机制作为教育目标实现的有效途径。

Ad art design is a closely market-related major with the demand of great hands-on ability.With the development of market economy,working experience and working ability have become the preferred major factors of many companies during their recruitment.This requires us to make a talent training plan in our teaching according to market demand and build the teaching content and curriculum system with the goal of cultivating students' practice and innovation ability.We should make the combination of theory and practice as the most basic principle in our teaching,bringing theory teaching to practice,examining theory during the practice and doing practice under the theory;make training the ability to get knowledge and to solve problem with knowledge as the teaching importance;make the resource sharing between college and enterprise,the operation mechanism with complementary advantages as the effective approach to achieve the teaching goal.