情感化的产品设计方法

Emotional Way of Product Design

随着社会的发展与生活水平的提高,产品被赋予的含义逐渐增多,既要满足使用要求,还要满足使用者的情感需求。文章从这个角度出发,从本能水平、行为水平和反思水平三个层次上论述了情感化的产品设计方法。该方法力求产品设计能把注意力更多地集中到产品的情感性方面,更加注重产品本身的情感特征和使用者的情感、心理反应方面,借此创造一种轻松简约富于情感化的生活方式。

With the social development and the improvement of living standards,the product meaning is given increased gradually,it is necessary to meet the request,but also to meet the emotional needs of users.From this perspective,Articles discussed emotional product design method from Visceral level,behavior level and reflective level.The method seeks to focus more attention on the emotional aspects of the product,pay more attention to the emotional characteristics of the product itself and the emotion,psychological response of users,to create a easy,simple and emotional life way.