菏泽民俗文化符号在旅游商品转化中的应用

Exploration of Transforming Heze Cultural Symbols into the Regional Tourist Souvenirs

本文从旅游商品的概念和山东菏泽地域文化资源现状出发,探讨了菏泽民俗文化旅游商品的现状,并针对菏泽旅游商品研发存在的问题,从菏泽地域文化的挖掘及其在旅游商品的转化方式上进行了分析,提出了民俗文化旅游纪念品开发的对策,以期推动民俗文化产业和旅游产业的健康发展。

Based on the concept of current tourist souvenirs and cultural resources in Heze and under instruction of product semiotics analysis and suggestions on new principles,it outlines the pitfalls on current tourist souvenirs' development and comes up with concept of tourism commodities and furthermore the promotion of professional institute construction and cultural symbols conversion and transference.Bringing forward the specific countermeasures for the exploration of folk culture tour keepsake,so that to offer helps for promoting the industry of folk culture and tourism.