色彩在包装设计中的情感表现及应用

The Application of Colours' Sensibivity to Packaging Design

色彩作为一种设计语言,在包装设计领域中最具视觉冲力,既是商品包装的重要因素,又是诠释、宣传商品特质的灵魂因素,已成为宣传商品形象的重要手段之一。色彩运用与包装设计方面,要求设计者能在系统掌握色彩基本理论的基础上,重视研究市场和与之相适应的色彩运用规律,赋予包装灵性和诱人的魅力,创造出优秀的包装,唤起消费者的购买欲望,以满足人们日益增长的物质、文化及精神享受。

Colour as a design language,in the field of packaging design,visual momentum is the most important factor of commodity packaging,packaging and sales promotion,the soul has become one of the important means of merchandise image.Use of color and packaging design,designers can grasp the basic theory of color in the system,on the basis of the study on the market and in conformity with the use of color,give packaging and spiritual glamour,creating excellent packing,arouse the consumers purchase desire to meet the increasing material and cultural and spiritual enjoyment.