卫浴产品设计的人格化研究

Research on the Personification in Sanitary Ware Design

人格化设计已经成为当今设计的一个关注点。本文从人格化的具体含义出发,以社会学和心理学的角度,通过案例来分析人格化的构成以及卫浴产品人格化的必要性。进而提出:从卫浴产品设计、卫浴产品的品牌形象以及卫浴环境三个方面来构建人格化的卫浴产品,期望我国卫浴产品设计的新突破。

Nowdays personification of design has become one of the design focus.Starting from the point of personification,the study analyzes of its composition and the significance to the bathroom products through cases,with the sociological and psychological theory.Then the article provides a method of building personalized sanitary ware products in three aspects:the sanitary ware design,sanitary ware's brand image,and sanitary environment,in order to make a new breakthrough in our sanitary ware products design.