摘要
文章以深圳M时装公司为研究对象,针对该品牌产品规划过程进行研究。通过深入企业内部对该品牌的产品规划策略进行实际调研和操作,在实践中归纳出该品牌在产品规划中的成功经验。从而证实产品规划策略在品牌经营与建设中的重要意义。
The article studies the product-planning process of M,a fashion company based in Shenzhen as the object of this study.By entering the company to survey and operate the product planning strategy,the experience concerned is extracted the significance is testified that product planning strategy is crucial to branding.
关键词
女装品牌
产品规划
品牌文化
市场营销
策略
the brand of women garment,product planning,the culture of brand,marketing,strategy
