构成主义实践对现代视觉传达设计的影响

The Effect of Constructivism Practice on Modern Visual Communication Design

现代视觉传达设计已经成为我们生活的重要组成部分。以视觉为中心的视觉文化符号传播系统正向传统的语言文化符号传播系统提出挑战。俄国构成主义以及莫霍利·纳吉等在构成主义实践中对理性的思考、形式的挖掘、画面信息的强调和视觉经验的突破,深刻影响着现代视觉传达设计,并为其确立了操作的规范。

Visual communication design is playing a more and more important role in our daily life,which has become a main part of our living environment.The symbol system centered on visual culture is challenging over the traditional symbol system focused on language culture.Russian constructivists as well as Moholy Nagy have a deep influence on modern visual communication design and set a standard through a thorough consideration,formal excavation,frame information and visual experience.