野性与灵性的释译——论现代设计中动物符号的传播力

Interpretation of Ferity and Spirituality,On the Propagation Force of Animal Symbols in Modern Design

对动物符号作为元素在信息传播中的影响力进行细分归纳,以情感属性和品牌发展为切入点,系统分析动物符号对塑造品牌形象、增强传播效果的作用。研究如何更好的将人类对动物的各种情感以动物之形传拟人之意融入设计创作中,将动物符号所指性与品牌文化创立巧妙结合,增强品牌魅力。使受众更容易接近和理解品牌,并持续关注购买。

Various influencing factors of animal symbol are reduced and divided to more subsection ones in the information broadcasting processes;take the emotional attributes and brand development as staring point,a systematic analyse of the contribution of animal symbol to brand building and effective communication has been made.Study on the methods of bringing diversified affections of human beening towards animals into design and creation,moreover,mix those features of affections with specified brand culture will enhance Name appeal ennormously.Based on that,customers will connect to the brand more closely and understand more deeply,which lead to a persistent attention and loyalty to the brand.