赋予传统图案新生命——谈传统图案在礼品包装中的运用

Give Traditional Pattern New Life,about Traditional Pattern in the Application of Gift Packaging

传统图案是一种装饰性和实用性相结合的美术形式,传统图案的内涵与精神是民族历史长期积累的结果,蕴含着丰富的人文精神,具有永恒的生命力和表现力。传统图案元素的大量应用已经成为礼品包装发展的重要趋势。设计的民族情结已经深入人心,追求包装的文化内涵和艺术境界已经成为了现代礼品包装的重要特征之一,传统图案需要赋予其新生命,使其焕发出新的生命力,使礼品包装达到审美要求与实用功能相统一。

traditional pattern is a kind of decoration and practicality of combining the art form,the traditional pattern of the connotation and the spirit is the result of national history and long-term accumulated,containing rich humanistic spirit,has the eternal vitality and expression.Traditional graphic element of applications has become the important trend of gift packaging.Design nation complex already thorough popular feeling,the pursuit of packaging culture connotation and the modern art realm has become one of the important characters of gift packaging,traditional pattern needed to give the new life,make its coruscate gives new vitality,make gift packaging achieve aesthetic requirements and practical function is unified.