汽车平面广告类型研究及基于广告效果的心理层面研究

Types of Print Ads and Car Ads Based on the Psychological Effects

由于受到全球金融行业危机的影响,汽车市场在各地的销售情况也呈现出参差不齐的状态,中国作为全球汽车市场中一个不降反升的个例也吸引着众多国际汽车品牌厂商纷纷来华淘金。如何在平面广告设计中获得潜在消费者的好感也成了各厂商进行销售的用武之地。文章主要针对目前各高、中、低端汽车品牌的平面广告传播中所采用的设计形式进行比较归类,探索各款型汽车的主卖点在广告中的传播效果,以期对未来的汽车平面广告设计工作提出更有效地建议。

Because receives the global finance profession crisis the influence,the auto market also presents the irregular condition in each place sales situation,China took in the whole world auto market does not fall an example which instead rises also to attract the multitudinous international automobile brand manufacturer to come China to pan for gold in abundance.How obtained the potential consumer's favorable impression in the plane advertisement design also to become various manufacturers to carry on sales the opportunity.This article mainly aims at the design form which the present each high,middle and low end automobile brand in the plane advertisement dissemination uses to carry on the comparison classification,explores each section automobile the main selling point in the advertisement dissemination effect,by the time to the future automobile plane advertisement design work proposed suggested effectively.