招贴创意的拓展与整合研究

The Posters Idea Study of Expanding and Integration

准确的创意是招贴的灵魂,使受众产生心灵促动和共鸣。文章从以下三方面来阐述美学意义上的创意:1、招贴的属性分析;2、招贴的创意准确性与多样性把握与创意积累探讨;3、招贴创意思维方法的研究。因此得出结论:创意是招贴设计的灵魂,具有内在的气质美,决定着作品的设计感。招贴创意的是通过各种推导方式产生并需要重再推敲和不断完善的过程。

Accurate ideas is the spirit of poster,it can make mind's motivation and response to people.This paper studies the idea of poster from the following three aspects:1.To analyse poster's property;2.To grasp the idea's accuracy and diversity of poster and accumulate idea;3.To study poster's creative method.So come to the conclusion that idea's innovation is the soul of poster,with inherent qualities and beauty and determines design's sense of works.The poster's idea coming is a process that needs various derivation way and then continuous scrutiny and improvement.