特色商品包装的民俗化设计

The Folk Custom Design of Featured Commodity Packaging

特色商品以其精湛的传统制造工艺和地域文化特征受到世人青睐,其无包装的"裸奔"时代虽已过去,但目前包装低劣、包装过度的现象还比较普遍。为此,有必要通过吸收借鉴优秀的民俗传统文化,丰富特色商品包装的文化内涵,提升商品附加值和亲和力,体现现代包装的文化价值和情感价值。从而,满足消费者对物质生活与文化生活的双重需要。

Features product is adored by common people for its superb traditional manufacturing process and its characteristics which show the local culture.Although the age of packaging-free has past,the phenomenon of low-grade packaging and over-grade packaging is still common.As a result,it is now very important for us to enrich the cultural connotation of the featured commodity packaging,enhance the value and the affinity of the commodity,and reflect the cultural value and emotional value of the modern packaging by absorbing the outstanding traditional culture.Thus,we can meet the material and cultural needs of the consumers.