摘要
城市的大规模扩张形成了错综复杂的公共空间环境,导向标识作为城市信息传播的符号载体,构成了人与环境相互沟通的直接桥梁,本文从视觉传达的角度分析导向标识设计,以其信息传播的理念作为主题,试图通过对其相关内容进行有价值的深入分析来完善对导向标识的理解,同时通过传播学原理对导向信息的各部分要素进行了探讨,以及将系统分析方法应用到对实际内容的分析总结中,并将其作为进一步研究的方法论从整体上进行把握。
The urban large-scale expansion formed the intriguing public space environment,guidance marking has taken the urban information dissemination the mark carrier,constituted the direct bridge which the human and the environment communicated mutually,this article from the visual transmission angle analysis guidance marking design,took the subject by its information dissemination's idea,attempted through to carry on the valuable thorough analysis to its related content to consummate to guides marking the understanding,simultaneously to guided the information through the dissemination study principle various part of essential factors to carry on the discussion,as well as applied the system analysis method to the actual content analysis summary,and took it as the methodology which further studied to carry on the assurance overall.
关键词
导向标识
信息传播
sign design,information spread
