摘要
文章阐述了吉祥符号的含义,以及在现代广告设计中的应用和价值意义。在广告案例分析中深入地研究了吉祥符号在现代广告设计中的应用,提出现代广告设计融合吉祥符号的特点,可以有效地提高广告设计的审美内涵和文化意蕴,并充分展现我国悠久的传统精神和鲜明的民族特性。
This paper illustrates the implication of auspicious symbols and it's application and significance in the modern advertisement design.By deeply studying the application of the auspicious symbols in the modern advertisement design through advertising case analysis,the features of the integration of modern advertisement design and auspicious symbols is proposed,which can improve the aesthetic connotation and cultural implications of modern advertisement design and sufficiently presents the time-honoured traditional spirit and distinctive national characteristics of our country.
关键词
吉祥符号
广告设计
应用
auspicious symbols,advertisement design,application
