“循规”与“破规”——传统汉字的图形化创意解析

"Compliance" and "Breaking Rules",the Traditional Chinese Idea of Graphical Analysis

每一个表意体系的汉字都有其典型而丰富的形象特征,有利于图形化创意的施展。在现代标志多元的表现形式中,汉字型标志以其特有的传统文化底蕴和感染力而备受关注,从本土化创意的角度发挥着与世界文化沟通、交流、融合的作用。本文通过标志设计中汉字的图形化创意与应用分析,探索如何在保持传统汉字意形特点的前提下融合现代设计规律,使汉字图形成为具有更高商业文化价值的标志设计语言。

Ideographic system of each character has its typical image and rich features,is conducive to creative graphic display.Diversity in the modern form of signs,the Chinese character symbol for its unique traditional culture have attracted much attention and affection,from the perspective of creative play of localization and the world cultural communication,exchanges and integration role.In this paper,Chinese logo design and application of innovative graphical analysis,to explore how to maintain the traditional characteristics of Chinese characters under the premise of Meaning,Form and fusion of modern design rules,the character graphics into a higher cultural value of the logo design business language.