摘要
结合从设计心理学的角度,分析出消费者心理因素对包装设计的影响。包装色彩的设计与消费心理是密不可分的。包装的色彩与其说是一种情感的表述,不如说是受消费心理所限制的因素。通过对消费群体的划分,和研究其消费心理,正确运用色彩,以消费者为出发点,让设计与消费者产生共鸣,使其身心获得健康愉悦的感受,这样才能使包装更好的凸显产品的性质,实现商业价值。
From the design psychology perspective,this paper attempts to analysis of the relationship between package design and consumers’ psychology.Packaging color is not an emotional expression,but a factor restricted by consumers.With division of consumption group and research of consumers’ psychology,design,which is set consumers as a basic beginning,can be widely accepted by the specific group.This method can make packaging shed light well on the nature of the product and realize their commercial value.
关键词
包装设计
情感心理
色彩
package design,emotional psychology,color
