基于娱乐体验的产品设计研究

The Research about Product Design Based on Entertainment Experiences

随着社会经济的发展,人们生活水平的提高,人们购买的产品,并不是非买不可的生活必需品,而是一种能与心理需求引起共鸣的心理商品,心理感受作为重要的衡量标准,决定了产品设计成败与否。文章从娱乐体验出发探讨产品设计的新模式,从用户参与性的两个方面出发分别对产品的形态、功能和色彩进行了探讨,提出体验经济下设计的产品要能寄托用户的心理感受或能记录用户不同寻常的故事,达到与用户交流并最终达成共鸣的目的。

With the development of social economy and the improvement of people’s living standard,people bought is no longer the necessaries in their life,but a psychological demand.As an important criterion,psychological feeling determines the success of product design.Based on entertainment experiences,this paper discusses a new mode of product design.It analyses two aspects of the customers’ participant,and gives us a brief introduction about the configuration,function and colour.This paper pays more attention in the design work,which should care more about the feeling of the users or can record the user unusual story.Only by this way can we communicate with users and achieve the purpose of resonance ultimately.