摘要
创新是工业设计的灵魂,一直是现代设计理论及方法学研究重点,创新的方法其中有将语言学中的修辞法运用于产品造型语意的传达中,本文通过讲解隐喻思维方式,隐喻在产品语意传达中的运用方法,为设计师提供新的设计思路。
Innovation is the soul of Industrial design and has always been research priorities of modern design theory and methodology,innovative ways in which rhetoric will be applied to convey linguistics product modeling semantics.This paper explain the metaphorical way of thinking,and metaphor in the use of product semantic convey method to provide designers with new design ideas.
关键词
隐喻
产品功能载体
语意传达
情感化表现
metaphor,product function carrier,product semantics,emotional expression
