摘要
色彩作为一种重要的视觉要素,存在于人类生活的各个方面。人们在潜移默化中使用着色彩及其审美规律,它起着沟通信息、文化等传播媒介作用。所以色彩语意成为承载产品设计信息的载体之一,用自己独特的语言向使用者"讲述"产品自己的"故事",在产品与使用者之间的"对话"中,起到了重要的作用。本文通过对色彩语意学的分析,为产品成功的色彩设计提供有力依据。
As an important visual element,color appears on all aspects of human life.When people follow the rules of colors and aesthetic,it plays the role of media for information and culture communication.Therefore,a color semantic becomes a vector of bearing information of product design.It plays an important role between products and users,with its own unique language to tell product story.Based on the analysis of the color semantic,this article provide a strong basis for the product color design.
关键词
色彩
符号语意
产品设计
color,semantic symbols,product design
