文化产业背景下的设计传播研究

The Design Communication on the Cultural Industry Background

文化产业的快速发展使得现代设计体现出标准化、流程化的工业特征,设计与消费者之间也变为一种信息流通的方式。文章将设计传播分为企业、媒介、消费者三方面研究,重点提出企业的设计传播应对措施。

The rapid development of cultural industries makes modern design standardization and stylization.The relation between design and consumers becomes an approach to communication.This study divides the design communication into enterprises,media,consumers,which focus on the enterprises’ proposed response.