汉字图形化在标志设计中的运用

Chinese Characters Graphical Application in Logo Design

文章阐述了汉字图形化及汉字标志图形的概念,汉字作为人类社会有史以来最伟大、最成功的设计,其图形化在标志设计中的运用赋予了汉字新的内涵。标志设计作为一种设计形式,有其独特的设计规律,应遵循一定的设计原则。汉字图形与标志设计有着很多共同之处,比如其可读性、个性化、创造性、视觉上的美感等。汉字在标志设计中的运用,充分发挥了它的特点及优势,同时标志中对汉字进行的图形化设计,又赋予了汉字更强的图形视觉语言。

This article describes the characters of graphical and characters logo graphic concept,Chinese characters as the greatest and most successful graphic design of human society,its application in logo design gives Chinese new connotation.Logo design as a kind of design form,has its unique design rules,should follow some design principles.Characters graphics and logo design has much in common,such as its readability,personalized,cre ative,visual beauty and so on.The application of Chinese characters in logo design,give full play to its features and advantages,while signs in Chinese characters for the graphic design,also gives the characters more graphic visual language.