字母造型在标志设计中的应用

Application of Letter Modeling in Logo Design

字母造型在长期的历史发展和演变中形成了多种字体形式和书写规律,各种字体都有其独特的审美价值和艺术趣味。字母或单词的组合和变化又可产生多种多样的标志形式。文章简述了字母造型为元素的标志设计的特点和类型,并对这种标志方式进行优势与弊端的分析研究,同时还要探索新的设计方式与方法。

Letter modeling in the long historical development and evolution forms a variety of fonts in the form and write laws,and the variety of fonts has its own unique aesthetic value and artistic tastes.The combination and changes of letters or words can generate a wide variety of signs.The article has summarized that the letter modeling is the characteristic and type of the element logo design,and also analyses the advantages and drawbacks,meanwhile explores new ways and methods of new designs.