传统图案纹样与现代中国白酒包装设计

Traditional Design with Modern Chinese Liquor Packaging Design

白酒包装设计的发展与中国的民族传统文化密不可分,传统文化精神在包装设计中的回归,不仅是汉字、纹饰的简单运用,而是表现在中国文化艺术精神的继承与发展上,这是内在的本质属性所决定的。研究与应用中国传统图案对现代白酒包装设计的民族化发展与地域特色的形成具有一定的启示作用。

Liquor Packaging Design with China’s traditional national culture are inseparable,the traditional cultural spirit in the return of packaging design,not only Chinese characters,the simple use of decoration,but the performance of the spirit of Chinese culture and art in the inheritance and development,which is inherent The essential attribute of the decision.Research and application of Chinese traditional patterns to modern wine packaging design and development of Nationalization in the formation of regional characteristics have some inspiration.