摘要
交互广告是交互媒体技术与广告艺术相结合的产物,这种形式不仅仅存在于它所展现的表面的意义,而是更深层次地体现出了广告主与消费者的互动,展现出现代社会人与人,人与物,或者与企业间的情感交流的需求。文章通过研究交互广告的网络运用,探讨了交互广告的存在意义,举例说明了网络交互广告给人们带来的真实体验性效果和通过心理沟通交互广告可为广告主带来的更大的利益,科学地预测了交互广告的发展前景。
Interactive advertisement is the art of interactive media technology and advertising product of the combination.The existence of this form and it reveals not only the surface meaning,but reflects a deeper level of the interaction between advertisers and consumers,to show people in modern society,human and material,or the emotional and enterprises communication needs.This paper studies the use of interactive advertisement network,the existence of the significance of interactive advertisement,interactive advertisement network illustrates the real-life experience bring people through mental communication of results and can be widely Interactive Advertising.
关键词
交互广告
心理沟通
网络
媒介
interactive advertisement,psychology of communication,networking,media
