基于差异化战略的新产品开发设计管理研究

Design Management Research in New Product Development Based on Differentiation Strategy

中国的制造业目前正面临转型的关键时期。借助产品差异化战略可以帮助中国制造企业打开市场新局面。而新产品开发过程的设计管理对于实现产品差异化至关重要。文章通过分析中国制造业的现状,明确了实施产品差异化战略的重要意义,并具体探讨了基于产品差异化战略的新产品设计管理程序。产品设计管理的每一个步骤都需要以产品的差异化为目标进行,并且综合考虑企业文化、产品的核心竞争力等要素。

Chinese manufacturing is currently facing a crucial period of transition.Chinese manufacturing enterprises can enhance their competitiveness in the market with the help of Product Differentiation Strategy.The design management during the new product development process is essential for achieving the differentiation of products.The article has clarified the significance of carrying out Product Differentiation Strategy through analyzing the current situation of Chinese manufacturing.Besides the article has discussed the design management process of new products based on Product Differentiation Strategy.Each step of product design management should be carried out focusing on achieving the differentiation of products while considering the factors synthetically such as corporate culture and core competitiveness of products.