从品牌形象看企业文化

From the Brand’s Image to See the Enterprise’s Culture

企业的产品决不仅仅具有某种使用价值,不仅仅是为了满足人们的某种物质生活需要,越来越重视产品文化附加值的开发,努力把使用价值、文化价值和审美价值融为一体,突出产品中的人性化含量。产品文化是企业文化的重要组成部分,也是企业文化的一种体现。

The production of an enterprise is not merely for its using value and satisfying people’s living needs,it pay more attention to the development of cultural value-added products.It make efforts to use value,cultural value and aesthetic value as a whole,highlight the humanized content of production.The culture of a production is the most important part of an enterprise’s culture,it is also an embodiment of enterprise culture.