摘要
"视觉传达设计语言预设"是指设计师在通过视觉设计语言沟通时预先设定有些视觉信息对受众而言是共知的、隐含的,它是视觉传达、沟通的前提、基础,是设计师在作品中导入所要传达的视觉新信息的起点和前提条件。而只有让这一"隐含性"的已知信息和作品所要传达的"明示性"的视觉新信息有效的结合,才能生成一个良好的视觉传达沟通过程。
Visual Communication Design language of presupposition is premise and foundation of Visual Communication.When designer express his idea in a work,some common knowledge known by audiences were translated into visual information.Only can these latent information be well delivered by the visual information,Visual Communication is effective.
关键词
视觉传达设计语言预设
语义
语用
语境
visual communication design language of presupposition,semantics,pragmatic,context
