国内电视台标志的设计探微

Exploration of Domestic TV Logo Design

随着社会经济的发展,国内电视行业的发展也是有声有色。到目前为止,国内电视台总数已多达上千,相应地电视台标志的数目也是与日俱增,而台标的表现形式更是五花八门,千姿百态。由于没有统一的评比标准,各个地方的台标质量也表现得参差不齐。文章先分析了国内电视台台标的设计概况,然后简要地探讨了台标的未来发展趋向,以期与业内人士分享。

with the development of social economy,domestic TV industry has a rapid development.So far,the total number of domestic television has reached almost 1,000.Therefore,the amount of television logos also looks spectacular.Correspondingly the forms of television logos are diverse from each other.Because there is no unified standard,the quality of television logos also appears to be uneven in different regions,some ones are excellent,and others may be ordinary.At first this article analyses the status of domestic television logo design,then it briefly discusses the future development direction.I hope this article can be shared by profes-sional readers.