格式塔心理学在包装版式设计中的应用与把握

The Application and Mastering of the Packaging Typography Design in Gestalt Psychology

格式塔心理学所研究的出发点是"形"。就商品包装而言,消费者往往是采用直接而统一的方式把包装版式各要素知觉为一个包装板式格式塔的,应用格式塔心理学的组织律可以完善商品包装板式式样,从而获得包装版式式样视觉传达的最佳效果;完美的格式塔包装版式式样可以满足消费者的消费审美心理,促进其消费冲动,甚至最终使其参与到设计师格式塔的意境塑造中去。

'shape' is the starting point of Gestalt psychology research.So far as commodity Packaging is concerned,frequently,Consumers' perception of the packing type in Gestalt that unified directly the various elements in the packaging typography.And the organizational law of application of Gestalt psychology improve pattern of the packing plate,to gain the best results of visual communication,perfect pattern of the packaging typography in Gestalt to meet the consumer's aesthetic psychology,to promote its consumer impulses,even make it to shape the designers' scene of Gestalt.