低碳体验——以中华老字号《臧记酱园》系列包装设计研究为例

Low Carbon Experience,Take Series Packaging Design for the China Time-Honored Brand "Tsang Ji Jiang Yuan" as an Example

低碳经济概念当前已经引起国内外更多的重视,它将辐射到社会的各个方面,同时也为绿色包装设计带来了新的创新点。文章以臧记酱园系列包装设计研究为例阐述作者的观点:设计师当前以及未来的责任,必然要更多的关心人类与环境、人类与自然的和谐,包装设计中要将低碳理念和包装的设计、生产、使用、流通及废弃物回收与处理的全过程融合为一,通过"意"、"用"、"形"、"材"四大方面传达信息和低碳的生活态度。

At present,the concept of low-carbon economy has attracted more and more attention at home and abroad,it will radiate to all aspects of our society.At the same time,it brings new innovations to green packaging design.Take the series packaging design for the China Time-honored Brand-'Tsang ji Jiang Yuan' as an example,the author expresses an concept that:the current and future responsibilities of the designers must concern more with the harmony between human and the environment,human and natural.In packaging design,we need to combine the concept of low-carbon design and the process of design,production,usage,circulation and waste recycling into one integrate unit.We need to transport information and convey our attitude towards life through four aspects,including 'meaning' and 'usage','shape' and 'material'.