试论中成药包装的色彩运用

Discussion Color Usage of Chinese Patient Medicine Packing

阐述中成药包装色彩对患者的心理作用。从色彩心理学方面分析中成药的分类、功能与典型色彩的对应关系,探讨中成药包装色彩运用规律,以满足患者需求,促进企业销售。

To explain the influence of packing colors of proprietary Chinese patient medicine to patients psychological effect. And on the point of color psychology to probe operating rule of drug packaging color by analysis the corresponding relationship between classification,function of Chinese medicine and typical color,then to meet patients needs and to promote enterprise sales.