红色传奇 绿色品格——中央电视台科学教育频道品牌形象建设

Red Legend and Green Character,Branding of CCTV 10-Science and Education Channel

红色是一种激情,一种博大,一种自信;故事是人类最早流传的文明,在娓娓的讲述中,代代相传、流传广远,人们从中了解世界,了解自己。电视作为人们日常生活的一种休闲方式,它在提供几集联播的肥皂剧、你方唱罢我登场的选秀节目的同时,也应该是人们获取知识、开阔眼界和成熟心智的渠道。一个红色的电视传奇?它生动精炼,宏大有序,庄重严谨,容纳其中的大千世界缤纷呈现,人们在教育的伴随、科学的改变、文化的影响下,感受丰富的精神内涵,塑造更完善的自己,这个红色传奇就是中央电视台科学·教育频道(CCTV-10)。

Red is a passion,a vastness and a faith.Legend is primitive human civilization handed down and spread away in a narrative way,from which people learn about the world as well as themselves.Television,Apart from its amusement role in terms of providing soap drama and talent shows,should also function as a platform for people to obtain knowledge,broaden horizons and develop wisdom.When the three comes together,it makes a red television legend,CCTV 10-Science and Education Channel,a channel that is vivid,refined,magnificent,decent and scrupulous,that presents a world of diversity,and that influences people by education,science and culture to achieve better individual development.