由《宝莲灯》到《喜羊羊与灰太狼》——浅谈中国动漫产业的发展与进步

On Animation Industry’s Development of China, From Lotus to Pleasant Goat and Big Wolf

上世纪末动画片《宝莲灯》虽取得了票房的巨大成功,但在影片主题、情节、人物及商业运作模式等各方面均存在着一定的不足。经过10多年中国动漫产业的发展,2005年《喜洋洋与灰太狼》系列动画片播出,赢得了高收视率,尤其是两部动画电影的上映,更是锦上添花。这不仅与好剧本有关,更有鲜明的人物特性,创新的商业营销模式,完整的动漫产业链使动漫与衍生品相辅相成,互相促进,所有这些都推动了中国动漫产业的快速发展。

At the end of the 20th century,animated cartoon Lotus succeeded by box office,but the shortages existed in all aspects of the theme,the plot,the figures and commercial operating mode.During the past ten years’ development of china animation industry,series animated cartoon Pleasant Goat and Big Wolf in 2005 was broadcasted by TV and won the high audience rating,especially the two of the animation films were shown to be a blockbuster,which were connected with a good screenplay,outstanding figure characteristics,creative commercial marketing mode and the whole animation industry chain which complemented animation and spin-off each other,all of these promoted the animation industry’ development of china rapidly.