谈消费观念对现代包装设计的影响

The Influence of Consumer Attitudes about Modern Packaging Design

包装设计的发展、产生是伴随人类社会的发展而进行的,当以经济为主导的社会成型时,消费观念随之改变,越来越多的人开始注重精神文化的享受,审美心理形成。随着消费文化、审美心理的发展,现代包装设计已趋于多元化发展,针对不同的消费人群、不同地区和国家的发展状况、不同领域等,其设计也不同。本文通过对包装设计发展过程、消费观念形成过程等的简单梳理,旨在论述消费观念与现代包装设计的关系,及前者对后者产生的影响。

Packaging design,production is accompanied by the development of human society When the economy as the leading social molding,consumer attitudes change and more and more people began to pay attention to the enjoyment of spiritual culture,and the formation of aesthetic psychology.As consumer culture,and aesthetic psychology developed,modern packaging design has become diversification for different consumer groups,different regions and countries,such as different areas,its design is also different.Based on the packaging design development process,the formation of consumer attitudes such as the simple comb to discuss consumer attitudes and the relationship between modern packaging design,and the impact of the former on the latter.