基于产品语义学的日用品设计研究

The Research on the Commodity Design Based on Product Semantics

在科技竞争与文化竞争的大时代背景下,日用品已不仅仅是满足人们日常生活和各种活动的需要,也被视为一种造型艺术,用来营造各种环境氛围,同时人们越来越重视日用品所传达的语义,追求高品质、人性化的设计。文章从产品语义学角度出发,探析产品语义学对日用品设计的作用与影响,以及日用品自身所需传达的意义,从而寻找一种基于产品语义学的日用品设计的基本方法,用以指导未来日用产品的设计。

In the background of technological and cultural competition,commodity are not only used to satisfy people's daily needs,but also considered as a kind of visual arts which can create sundry ambience.At the mean time,people attach greater importance to the semantic that commodity convey,purchasing good quality as well as humanism design.From the perspective of product semantics,the paper aims to explore its functions and effects on commodity design,as well as meanings that commodity convey.Then looking for a basic design method of commodity design based on the product semantic,to guide commodity design in the future.