试论高职广告设计与制作专业课程改革

Higher Advertising Design and Production of Curriculum Reform

当今社会,是一个信息化资讯化的社会。经济的发展,社会的进步,要求人们时刻掌握信息,这给广告业带来了机遇和巨大的发展空间。如何培养出适应社会需求的广告设计与制作专业人才,是广告设计与制作专业教学发展的方向。笔者作为一名在高职院校广告设计与制作专业执教经验丰富,受过英国传统设计艺术教育的教师,根据参与国家高职示范校重点专业建设和日常实践教学总结出一些经验,试以本文探讨一下广告设计与制作专业的课程改革。

Today's society,information technology is an information society.Economic development,social progress,asking people to point to information,which will bring opportunities to the advertising industry and great development space. How to adapt to the needs of society develop the design and production of advertising professionals,advertising design and production of professional teaching development.I,as a vocational college in advertising design and production of professional coaching experience,received the traditional design of the British art education teachers,according to participate in national key vocational school model of professional development and daily practice of teaching summed up some experience,try to discuss this article About advertising design and production of specialized curriculum reform.