摘要
文章从互联网时代网络即时通讯环境的情况介绍入手,阐述了情绪符号的定义及其在网络即时通讯环境下的发展进程。随着网络用户个性化需求的日益增长,情绪符号也愈发重要。而情绪符号在提升网络即时通讯平台和情绪符号自身形象拓展这两方面都具有一定的商业价值。由此可以看出,通过论述和探讨情绪符号设计在商业推广方面的价值与意义,将会激发设计师和商家在该领域的进一步探索。
This paper includes the concept and development of emoticons in the instant messaging(IM) network environment in the internet era.The investigation on the emoticons indicated that the importance of emoticons increases with the growing individual demands of internet users.It is illustrated that emoticons would bring great commercial value,due to the IM platform enhancement and also the self-evolution of the emoticons.Therefore,in this study,the importance and value of emoticon design of commercial promotion were investigated,providing designers and businesses in this area with ideas for further exploration.
