摘要
随着中国市场经济的快速发展,户外广告也随之兴盛起来。由于缺少管理和严谨认真的设计态度,致使户外广告出现混乱无序的状况。本文就以户外广告视觉元素的探议为主题,通过对户外广告设计的发展与变化、视觉元素和环境对户外广告的影响,希望能给扭转户外广告这一不和谐的局面带来一线生机。
The billboard art factitious industry came into being and develops rapidly with the development of trademark and advertising,which bring some environmental problems.The main purpose of this dissertation is developing Study on visual elements in Outdoor Ads,The research emphasis is lied on the key and common theories and methods.for example colure,figural,words,environmental.
关键词
户外广告
视觉元素
研究
Outdoor Ads,Visual Elements,Study
