优化商品展示模式触动消费需求

Optimizing Commodities' Exhibition Mode and Stimulating the Consumption Needs

商品展示是以表现商品形态,展示商品品质、结构为目的的商品陈列表达方式,要想在琳琅满目的商品中吸引消费者,传达商品性能、用途、构造等信息,引导、唤醒消费需求,触发购买欲望,必须优化商品展示模式,让消费者在由色彩、灯光,甚至背景音乐所营造的购物氛围中购回满意的物品,获得消费满足感。

Commodities' exhibition is the display presentation for commodities aiming at presenting the commodities' appearance,quality and structure.The exhibition mode must be optimized in order to attract the customer's attention from huge amount of varied commodities,to convey information about the commodities' performance,application purpose and structure,to steer or arouse the consumption needs and to stir the purchase desire.The optimization will enable the customers to purchase the pleased commodities and to gain satisfaction in the shopping environment that's made up with colors,lights or even background music.