挪用与仿像——后现代书籍设计中的符号学

Appropriation and Simulacrum,The Semiotics in Book Design of Postmodern

后现代世界是一个符号应用的时代,这个时代的艺术形式是经过偶像、形象和符号等的再现、挪用、仿像、位移、拼贴、解构、杂交等新的阐释手段来重建"自然"。从这一点出发,书籍设计应该把握当下的各种艺术语汇应用于创作中,其中也包括符号的"挪用"与"仿像"。

Postmodern world is an age of symbolism's application.The art form of this age is the reconstruction of 'the natural',which is achieved by means of the representation,appropriation,simulacrum,displacement,collage,deconstruction,and hybridization of idol,image and Symbol.From that point,book design should seize all kinds of art which used in the creation of the symbols at present,including the 'appropriation' and 'simulacrum'.