品牌扩张与文化殖民

The Study of the Brand Stretching and Cultural Colonialism

文章主要探讨品牌文化的建构与传播,结合大众媒介、文化输入以及电子时代下传播机制的特点,探究品牌如何通过文化传播来建立消费者的品牌信仰。

The article is about to discuss the construction and spreading of the brand cultures,combining with mass media,culture import and the features of the mechanism of communication under the age of electricity,studies that how the brands establish the consumer's beliefs by cultural communication.