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商店门脸艺术与人文、自然相融

Blending the Arts of Shop's Image with Humanities and Nature
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摘要 门脸艺术综合了建筑环境、广告传播、展示包装等众多领域,涉及营销、推广等各个方面。门脸艺术体现了设计者的创意思想和手段技巧,也代表了商家商业意识和营销观念,更是真正从消费者心理出发,一切为顾客着想,满足顾客物的欲望和情感的需求。 The arts of shop image combine the numerous fields such as architectural environment,advertising communication,display packaging,etc.and involves many aspects in marketing,promoting and so on.The arts of shop image embody designers' creative minds and skills,stand for the commercial awareness and marketing concept of merchants.It is really starting from the consumer psychology,all for the sake of our customers and satisfying the customer's desire for material and emotional needs.
作者 王南杰
出处 《艺术与设计(理论版)》 2011年第11X期53-55,共3页 Art and Design
关键词 门脸 传播 商业营销 Shop Image,Communication,Commercial Marketing
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