摘要
随着感性消费时代的到来,商品感性因素的扩大已经成为了一种必然的趋势。迎合消费者对于感性价值的追求成为了设计的重中之重。基于感性价值的设计创新,目的在于满足消费者多层次的、隐性的需求。它以感性工学为基础,以此来获取消费者深层的隐性需求,从而提高产品或是服务的感性质量。通过设计传达与消费者相适应的感性共鸣,才能形成消费者真正意义上的"喜欢"。
As it comes to the age of emotional consumption,the expansion of emotional factors within products can be an inevitable trend.To face the customers' pursuit for emotional value has become the most important thing for design.The design innovation based on emotional value aims to meet the multi-level recessive requirements of the customers.Kansei Engineering as a foundation can help to explain and analyze it,so the deeper recessive requirements of customers can be revealed and the emotional quality of products and service can be improved.It is the emotional resonance expressed by design that forms the real 'preference' of customers.
关键词
感性因素
感性价值
感性工学
隐性需求
Emotional Factors,Emotional Value,Kansei Engineering,Recessive Requirement
