论湖南当代包装设计的视觉竞争与地域性特征

The Study of Visual Competition and Regional Characteristics of the Hunan Contemporary Packaging Design

在湖南经济稳步增长,市场经济繁荣的历史背景下,物质极度丰富,产品同质化竞争日趋激烈。在面临消费者逐渐成熟的今天,如何抓住消费者眼球,使得自身产品较好占领市场,产品的包装设计逐渐为企业所重视。具有鲜明品牌特性、并融合湖湘文化特色的包装设计,成为湖南品牌包装设计的重中之重。

In Hunan province,which has the plentiful material resources under the historical background of its steady economic growth and the prosperous market economy,but the homogenized product is becoming more competitive.Facing the fact that consumers become more reasonable for their spending,so how to catch their eyes in order to make the products better capturing the market,the enterprises gradually pay attention for the packaging design of the product.The packaging design with a distinct brand identity and integration of Hunan's cultures become the most important brand in Hunan.