手机终端上的品牌传播

Brand Communications on the Mobile Terminal

如今,手机作为融合媒体的掌上终端,其用户的广泛性和分众性、技术的可实施性、以及作为传播媒体的交互性、实时性、实地性和互动性,都使得手机成为未来品牌传播不可或缺的高效的营销工具。那么新形势下,企业该如何利用手机进行品牌传播?途径有哪些?又有哪些新渠道呢?

Today,as the handheld terminal which integrates the medias,the breadth of its users and sub-segments,the implementation of technology and the interactivity,real-time,field and interaction that all have made mobile phones an essential efficient marketing tool to brand communication in the future.So under the new situation,the enterprises how to use their phones to corporate brand communication? What way? What are the new channel?