招贴设计如何实现视觉充饥——纠正视觉平衡与视觉冲击误区

Poster Design How to Achieve Vision Demands,Correct the Misunderstandings between Visual Balance and Visual Impact

随着信息时代的发展,高新科技的进步,招贴也向着多元化发展,从而运用各种风格、各种视觉语言设计的招贴充斥着受众的视觉环境。那么如何减少受众的视感平淡,赢得受众的视觉好感,实现其视觉充饥成为招贴设计人员必须重新思考的问题,在这个视觉时代,招贴设计必须去顺应受众心理需求和视觉需求的不断改变。

With the development of the information era and the progress of high-tech,the poster design tends to be diversified and is filled the audience's visual environment by the use of various styles,different visual languages.So how to reduce the audience's sense of dull and to win the audience's visual impression in order to achieve its vision demands which becomes the issue that poster designers need to rethink.In this visual age,the poster design must conform to the psychological and the changing visual needs of the audience.