解读“丑陋”的设计

Interpretation of the “Ugly” Design

2012年伦敦奥运会标志的推出引发了学术界对"丑陋"设计的争议。批评者认为"丑陋"的设计空洞、肤浅、无聊;支持者认为"丑陋"的设计展现了真实的自己。文章指出"丑陋"的设计是现代人回归自然的心理需求,是后现代主义向传统审美的挑战,是注意力经济下商业竞争的策略手段。作为时代语言表达的方式之一,"丑陋"的设计代表了人们感性需求的多元化发展方向,我们无需过多限制,应该打开通道让其尽情发挥。

The logo of 2012 London Olympics has aroused the academic disputes on the 'ugly' design. The critics think that the 'ugly' design is empty, superficial and boring design, on the contrary, the supporters believe that it shows a true self. In this article, the 'ugly' design is considered to be the psychological demand of modern people returning to the nature, the postmodernism challenge to the traditional aesthetic standard, and the strategies of commercial competition in the attention economy. As one of the expression ways of the age’s language, the 'ugly' design represents the direction of diversification development of people’s perceptual demand. Therefore, it does not need to be restricted excessively, on the contrary, it should be well developed with a suitable environment.