摘要
文章分析总结了平面广告创意的表现技巧,从其内涵、作用、特征入手,结合大量国内外经典广告案例,通过生动形象、富有说服力的语言,展示出如何运用这些技巧成就杰出的广告创意。
The paper analyzes and summarizes the creative expressing techniques in print advertisement from its connotation, function and characteristics, and how to use these skills to obtain the outstanding ads creativity with abundant advertising examples from home and abroad by the vivid and convincing words.
关键词
广告创意
表现技巧
借力
想象
拟人
Advertising Creativity, Expressing Technique, Take Advantage of other Force, Imagination, Personification
