论杂志版面设计的视觉引导和阅读体验

Discussion about the Visual Guide and Reading Experience of the Magazine Layout

中国是期刊出版大国,每年有总印数30多亿册的近万种各类杂志面世,杂志已渗透到大众生活的方方面面。在人们杂志消费需求日益扩大的今天,如何更好地提升杂志版面的设计水平,更好地服务于读者并满足市场的需求,是一个极有意义的时代课题。文章以视觉引导设计和视觉阅读体验为研究视角,旨在探讨杂志版面设计的新趋势与新理念,并更深层次地思考在为读者提供丰富阅读内容的同时,杂志如何通过版面设计提供给读者更多的阅读体验和艺术跨界体验,从而进一步拓展杂志版面设计的广度和深度。

China is a big country of journal publication,each year there are more than three billion copies of magazines and nearly ten thousand kinds of magazines that are available published in total in China,which has penetrated into all aspects of people's life.It is very important to enhance the magazine layout design in order to serve the readers and meet the needs of the market when people's magazine consumption needs are growing.This paper introduces visual guide design and visual reading experience in order to explore the new trends and ideas for magazine layout design.How to provide readers with a rich reading contents and the art cross-border experience by layout design is also discussed in this paper in order to further expand the breadth and depth of the magazine layout.